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Real Estate

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‘Missing middle’ momentum: Greenville pushes for attainable urban housing to handle growth

  • Megan Fitzgerald
  • May 28, 2026
This concept refers to house-scale buildings containing multiple residential units.
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The State Bug

  • Joan Herlong & Associates Sotheby’s International Realty
  • January 29, 2026
Under most termite contracts, a pest control company treats a property for termites, and then it inspects for termites annually.
Joan Herlong
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Artificial intelligence: A Realtor’s best friend, or worst nightmare?

  • Joan Herlong & Associates Sotheby’s International Realty
  • December 25, 2025
For Joan Herlong of Herlong Sotheby’s International Realty, artificial intelligence is both a blessing and a curse.
Greenville County Square
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Two proposed subdivisions denied upon reconsideration: Greenville County Planning Commission notes

  • Tiare-Leiana Solis-Ridgell
  • December 19, 2025
The Aetna Springs Phase II and Owens Glen subdivisions were denied as the commission made its final review of 2025.
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Hurricane Helene’s lasting impact on Upstate real estate

  • Joan Herlong & Associates Sotheby’s International Realty
  • November 27, 2025
At Herlong's downtown Greenville office, Helene knocked over a huge tree, at least 200 years old.
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Greenville custom home builder wins National Association of Home Builders award

  • Jeannie Putnam
  • March 31, 2025
The white painted brick home was designed and built to fit into an older city neighborhood infill lot to replace a 1950s ranch-style home.
Joan Herlong
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Joan Herlong: Delighting clients is key when inventories dip

  • Joan Herlong & Associates Sotheby’s International Realty
  • March 26, 2025
The Greenville housing market is remarkably competitive, and inventories are chronically low.
Joan Herlong
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When is the right time to list?

  • Joan Herlong & Associates Sotheby’s International Realty
  • February 28, 2025
Joan Herlong often advises sellers to go to market in January and February, before the spring rush.
Joan Herlong
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Joan Herlong to real estate industry: Let’s raise the bar

  • Joan Herlong & Associates Sotheby’s International Realty
  • January 29, 2025
The real estate industry feels under attack, says Joan Herlong of Herlong Sotheby’s International Realty.
Joan Herlong
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Who’s in your home?

  • Joan Herlong & Associates Sotheby’s International Realty
  • January 16, 2025
We’ve all heard the phrase, “caveat emptor,” which means “buyer beware.” 
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Fountain Inn Music Club to present Christmas Tour of Homes

  • Staff
  • December 4, 2024
All featured homes will be decorated for the holidays and guests will hear to live music performances at each stop.
Joan Herlong
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Joan Herlong: Buyer (Agent) Beware

  • Joan Herlong & Associates Sotheby’s International Realty
  • November 21, 2024
A lot of people mistakenly think sellers base buyer-agent fees on what kind of offer they get for their home, says Joan Herlong of Joan Herlong & Associates Sotheby’s International Realty.
Joan Herlong
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Joan Herlong: Why active is attractive

  • Joan Herlong & Associates Sotheby’s International Realty
  • October 25, 2024
“The difference between active voice and passive voice is the difference between acknowledging one’s responsibility and dodging it.” - Joan Herlong of Joan Herlong & Associates Sotheby’s International Realty
Joan Herlong
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Don’t wait on the rates to change

  • Joan Herlong & Associates Sotheby’s International Realty
  • October 3, 2024
For years, American homebuyers have enjoyed historically low interest rates.
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Dillard-Jones Builders builds 2024 Southern Living Idea House

  • Staff
  • August 15, 2024
The house is featured in Southern Living’s September 2024 issue and is open for tours until Dec. 22, Thursday through Sunday.

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