A $38 million mixed-use development will bring new affordable housing to Greenville’s Nicholtown neighborhood in 2027.
The Alliance will consist of two four-story buildings constructed on a 3.8-acre property at 1200 Laurens Road, the former site of the Laurens Road Church of God. It will have 100 units of affordable housing for households earning at or below 70% of the area median income (AMI).
The affordable housing project will be created through a partnership between NHE Inc., Jordan Development Company, SCG Development and HF Housing Inc., a nonprofit housing affiliate of Hollingsworth Funds. The Alliance is also supported by the city of Greenville and the Nicholtown Neighborhood Association.
Development partners, elected officials and community leaders broke ground on The Alliance on May 12. Taylor Davis, president of NHE Inc., said the project has been five and a half years in the making. NHE Inc. purchased the property for the affordable housing project in 2021.
Greenville County Councilmember Alan Mitchell, former president of the Nicholtown Neighborhood Association, explained that other developers had previously eyed the 3.8-acre site at the corner of Laurens and Ackley roads for market-rate housing but received opposition from the neighborhood.
“The site just kind of sat here, and NHE stepped in and said, ‘You know what, I think we can do better. I think we can give you what you want,” Michell said.
The Alliance will feature a mix of studio, one-, two- and three-bedroom apartments for low-income residents. The affordability breakdown of the project’s 100 apartment units include:
- 10 units at 20% AMI
- 11 units at 30% AMI
- 68 units at 60% AMI
- 11 units at 70% AMI
“The Alliance represents more than housing. It represents preservation, investment, dignity, opportunity and hope,” said James Jordan, president and CEO of Jordon Development Company.
In addition to affordable housing, The Alliance will include approximately 5,000 square feet of residential amenities and 4,200 square feet of ground-floor commercial space. Davis said they aim to find one or two commercial tenants for the project who will add to the community.
SouthState Bank is the construction lender for The Alliance and contributed $22 million in equity to the project. The development’s other financial partners include Stratford Capital Group, the Greenville Housing Fund, PGIM Inc. and Monarch Private Capital. In addition, The Alliance was awarded a federal and state low-income housing tax credit in late 2024.
Demolition and site work for The Alliance began in late January. Vertical construction is expected to kick off in the summer. The project’s full construction timeline is expected to take approximately 14 months. The project team includes Creative Builders, McMillan Pazdan Smith Architecture and Site Design Inc.
Pre-leasing for The Alliance will begin in the spring of 2027. For more information, visit theallianceapartments.com.
Affordability Breakdown
The Alliance will consist of 100 affordable apartment units for households earning 70% or below the area median income. It will specifically include:
- 10 units at 20% AMI
- 11 units at 30% AMI
- 68 units at 60% AMI
- 11 units at 70% AMI
