The city’s Planning and Development Department is exploring ways to expand Greenville’s housing supply by promoting the creation of missing middle housing. This concept refers to house-scale buildings containing multiple residential units. Examples include duplexes, triplexes, four-plexes, townhomes, cottage courts, courtyard apartments and similar developments.

Mary Douglas Hirsch, the city’s director of planning and development, said missing middle housing is “gentle density” that can be used for infill development within the city. Missing middle housing is ideal in walkable neighborhoods near retail, food, open space and other amenities. These housing types sit between detached single-family homes and high-rise apartments on the housing-density spectrum. 

“We’re dusting off this concept as we’re looking at a variety of tools to achieve more housing. This is not the silver bullet,” Hirsch said. 

Construction of these housing types has been widely missing in the United States since the early 1940s. Existing examples can be found in neighborhoods and historic districts across the city of Greenville, including in Hampton-Pickney, Greenline-Spartanburg and the West End. 

Missing middle housing can appeal to a range of demographics, from empty nesters looking to downsize to young professionals. Greenville City Councilmember Tina Belge explained that this housing type can also provide more attainable options for middle-income households and create homeownership opportunities. 

“We’ve gotten pretty imbalanced in our homeownership and rental in our city and homeownership is just not attainable for so many people,” Belge explained. “More missing middle housing is not only to lower price points so they can rent at a more affordable price, but maybe also purchase.”

Greenville housing study and planning

The concept of missing middle housing was reintroduced by Daniel Parolek, founding principal of California-based Opticos Design, in 2010. In 2019, the team at Opticos Design completed a two-part study of the regulatory barriers to creating these housing types in the city of Greenville and Greenville County. The study results and recommendations were presented to the Greenville City and County Councils in 2020. 

Hirsch said the study set the stage for the creation and adoption of the GVL2040 Comprehensive Plan in 2021. The plan promotes missing middle housing strategies and outlines areas within the city suitable for this housing type, such as around downtown Greenville, Augusta Street and the Village of West Greenville. A five-year update of GVL2040 is currently underway.  

The city also overhauled its zoning and land development regulations to adopt the new Greenville Development Code in 2023. Existing zoning barriers restricting the creation of missing middle housing were removed from the new code. A new zoning category, Neighborhood-Scale Zoning Districts, was also created for these housing types. 

Neighborhood-Scale Zoning Districts allow low-intensity housing options ranging from 2.5 to 3 stories tall. These buildings can accommodate between 4 and 12 residential units, with a 16-unit max when the development bonus is applied. This zoning type can be found in pockets throughout the city, often as a transition between single-family residential neighborhoods and commercial areas.

Despite the new zoning framework, city staff have not seen many missing middle housing options, outside of townhomes, being created in Greenville. The city invited Tony Perez, senior associate with Opticos Design, to visit Greenville in May to meet with city officials, developers and the community about missing middle housing. 

Perez led a housing workshop with the city’s Planning Commission on May 13. Commission members discussed the current barriers that prohibit developers from building missing middle housing, such as financing issues, utility fees and building codes. Hirsch explained that the city will explore ways to mitigate these barriers for developers.

Planning staff is also interested in completing a pilot project for missing middle housing on city-owned land in partnership with a home builder. Hirsch explained that the project would help test out building this housing type to work through any hurdles. The pilot project would also create new housing for the community. 

“Over the summer, we’re going to be exploring this more and figuring out what our next steps are, but planning will be following up with other departments at the city and our city council on next steps,” Hirsch said. “We’ve got good momentum and interest, so I’d like to continue the conversation.”

Definition of missing middle housing

“House-scale buildings with multiple units in walkable neighborhoods.”

Source: Opticos Design

Examples of missing middle housing

• Duplex
• Triplex
• Cottage court
• Townhome
• Multiplex
• Courtyard apartments
• Accessory dwelling units
• Live/work building

Missing middle housing study

Opticos Design, the architects behind the missing middle housing movement, completed a two-part study of the city of Greenville and Greenville County in 2019. The study was commissioned by Impact Greenville, a coalition consisting of the Greater Greenville Association of Realtors, Upstate Forever, the Greenville Housing Fund, Greenville Community Foundation and the city of Greenville.

Population growth

The city of Greenville had a total population of  79,396 residents in 2025. By 2030, the city’s population is projected to reach 85,616 residents.

Source: City of Greenville

***

Owner-occupied vs. renter-occupied units

Year: 2025

• Renter occupied: 56%
• Owner occupied: 44%

Year: 2030 (projected)

• Renter occupied: 54.5%
• Owner occupied: 45.5%

Source: City of Greenville

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The 114-year-old building located at 201 W. Washington St. in downtown Greenville provides affordable housing to seniors and individuals with disabilities. More than 90% of the Greenville Summit’s residents earn less than 30% of the area median income, which is approximately $20,300 per year. 

Interior renovations will be completed to upgrade the 101-unit affordable senior housing community. Each apartment unit will undergo $120,000 in renovations to install new kitchens, bathrooms, flooring and HVAC units. Crews will also complete facade improvements, including restoring the building’s historic cornice, repointing the brick facade and installing new windows. 

The Greenville Summit was originally built in the early 1910s as the Imperial Hotel. The eight-story structure was Greenville’s first skyscraper and is listed on the National Register of Historic Places. In 1984, the historic building was redeveloped into an affordable senior housing community. 

JE Properties, a Boston-based real estate company, purchased the Greenville Summit in 2018 and completed a $3 million renovation to the building’s common spaces. A special property tax assessment known as the Bailey Bill was authorized for the initial renovation of the Greenville Summit. This was the first time the Bailey Bill was used to preserve affordable housing in South Carolina.

Greenville City Council approved a new affordable housing special tax assessment for the building in February. This action extends the property’s tax freeze at its pre-rehabilitated value for up to 20 years, ensuring affordable housing remains on the site through 2046. 

“This is here for the ages,” said Greenville Mayor Knox White. “Everyone who lives here is a very lucky person in the heart of our beautiful downtown – our walkable, safe downtown – and that’s what this housing provides. It’s going to be even better in the future.”

The U.S. Department of Housing and Urban Development provided two mortgages for the Greenville Summit, allowing developers to put more money into the current renovation project. The project was also awarded a 9% federal low-income housing tax credit in 2024, equal to $2.5 million. 

Joseph Eddy, president of JE Properties, said partnerships with the city, state and federal governments are crucial to ensure the Greenville Summit remains affordable housing. He explained that brokers, developers and hoteliers call him at least once a week, interested in turning the property into luxury housing or a hotel. 

“Last year, this building had 381 people apply to live here. We had 22 spots,” Eddy said. “That’s really what we’ve been working on, trying to create more affordable housing downtown because of the demand.”

Renovations to the Greenville Summit’s apartment units are expected to be completed by the end of the year. Eddy said residents will not be permanently displaced during renovation. However, tenants may have to temporarily stay in a hotel free of charge while work is done on their unit. Exterior improvements are anticipated to be done by the spring of 2027.

In the future, JE Properties also plans to build an addition to the Greenville Summit to add more affordable housing units. Design plans for an eight-story building addition were approved by the city’s Design Review Board in 2023. Eddy said they will work with SC Housing to secure low-income housing tax credits for the project.

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The Alliance will consist of two four-story buildings constructed on a 3.8-acre property at 1200 Laurens Road, the former site of the Laurens Road Church of God. It will have 100 units of affordable housing for households earning at or below 70% of the area median income (AMI).

The affordable housing project will be created through a partnership between NHE Inc., Jordan Development Company, SCG Development and HF Housing Inc., a nonprofit housing affiliate of Hollingsworth Funds. The Alliance is also supported by the city of Greenville and the Nicholtown Neighborhood Association. 

Development partners, elected officials and community leaders broke ground on The Alliance on May 12. Taylor Davis, president of NHE Inc., said the project has been five and a half years in the making. NHE Inc. purchased the property for the affordable housing project in 2021. 

Greenville County Councilmember Alan Mitchell, former president of the Nicholtown Neighborhood Association, explained that other developers had previously eyed the 3.8-acre site at the corner of Laurens and Ackley roads for market-rate housing but received opposition from the neighborhood.

“The site just kind of sat here, and NHE stepped in and said, ‘You know what, I think we can do better. I think we can give you what you want,” Michell said. 

The Alliance will feature a mix of studio, one-, two- and three-bedroom apartments for low-income residents. The affordability breakdown of the project’s 100 apartment units include:

• 10 units at 20% AMI
• 11 units at 30% AMI
• 68 units at 60% AMI
• 11 units at 70% AMI

“The Alliance represents more than housing. It represents preservation, investment, dignity, opportunity and hope,” said James Jordan, president and CEO of Jordon Development Company.

In addition to affordable housing, The Alliance will include approximately 5,000 square feet of residential amenities and 4,200 square feet of ground-floor commercial space. Davis said they aim to find one or two commercial tenants for the project who will add to the community. 

SouthState Bank is the construction lender for The Alliance and contributed $22 million in equity to the project. The development’s other financial partners include Stratford Capital Group, the Greenville Housing Fund, PGIM Inc. and Monarch Private Capital. In addition, The Alliance was awarded a federal and state low-income housing tax credit in late 2024.

Demolition and site work for The Alliance began in late January. Vertical construction is expected to kick off in the summer. The project’s full construction timeline is expected to take approximately 14 months. The project team includes Creative Builders, McMillan Pazdan Smith Architecture and Site Design Inc.

Pre-leasing for The Alliance will begin in the spring of 2027. For more information, visit theallianceapartments.com.

Affordability Breakdown

The Alliance will consist of 100 affordable apartment units for households earning 70% or below the area median income. It will specifically include:

• 10 units at 20% AMI
• 11 units at 30% AMI
• 68 units at 60% AMI
• 11 units at 70% AMI

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Vista West III features a total of 38 units for households earning between 60% to 70% of the area’s median income. A ribbon-cutting ceremony celebrating the reopening of the two apartment complexes off White Horse Road was held on April 23.

Affordable Upstate purchased the outdated apartment buildings at 100 Lilly St. and 2001 W. Parker Road in July 2024. The Greenville-based real estate investment firm oversaw the approximately $4.2 million preservation of the two properties, with support from Lowe’s. 

“Many times, apartments such as these are bulldozed, and then something new comes and creates gentrification,” said Mario Brown, CEO of Affordable Upstate. “We didn’t do that here. We invested in the actual communities to keep them affordable.”

Extensive interior and exterior renovations were completed to both properties, including adding new appliances, replacing plumbing and electrical, improving insulation, completing structural repairs and enhancing landscaping. 

“This is a brand-new complex in almost every way possible,” said Chris Cloud, CEO of NOAH Property Management. “Most typical rehabs only do superficial upgrades, whereas here everything is brand new.”

Ninety percent of the existing residents in both apartment complexes were relocated to another affordable housing property while renovations were underway. The Southeast Affordable Housing Administration, a Greenville-based nonprofit housing corporation, helped subsidize the relocation of these residents and covered moving expenses. 

Delores Brown, executive director of the Southeast Affordable Housing Administration, said Vista West III exemplifies how thoughtful apartment renovations can preserve affordable housing units in an appreciating market.

“Berea is a submarket that has historically been one of Greenville’s affordable areas, and this project prevents the loss of 38 affordable homes and sets a standard for rehabilitating aging apartments without losing sight of the existing residents,” Delores Brown said. “It’s a win-win for the neighborhood.”

Greenville-based NOAH Property Management serves as the property manager for Vista West III. A documentary on the affordable housing preservation project will be released in the coming months.  

For more information, visit vistawestiii.prospectportal.com.

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Homes of Hope was recognized for its long-term commitment and impact in addressing housing needs. The Greenville-based nonprofit organization builds affordable housing across South Carolina and provides workforce development opportunities for men overcoming addiction. 

The award was presented at the South Carolina Affordable Housing Summit held in Columbia in April. Don Oglesby, CEO of Homes of Hope, said they are honored to be recognized by SC Housing and remain committed to building strong foundations for individuals and families through affordable housing and workforce development. 

“This recognition speaks to more than a single year. It reflects decades of consistent, meaningful work to address one of our community’s most pressing challenges,” Oglesby said. 

Since its establishment in 1998, Homes of Hope has constructed 746 homes and helped 343 men graduate from its workforce development program. 

For more information, visit homesofhope.org.

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The Moving to Work Family Self-Sufficiency Resource Fair and Self-Sufficiency Workshop will be held from 10:30 a.m. to 2:30 p.m. in the Greenville Convention Center at 1 Exposition Drive.

“We are excited to welcome a diverse group of community partners, including employers, educational institutions, financial organizations, homeownership resources, and service providers, who are committed to empowering individuals on their journey toward self-sufficiency,” said Jenneh Jones, the agency’s director of Moving to Work Family Self-Sufficiency-Economic Mobility.

The Greenville Housing Authority’s Moving to Work program focuses on helping participants increase their household earnings so that they no longer need assistance from the housing authority. Participants are incentivized to learn financial skills, enhance their education, become employed and secure home ownership to achieve self-sufficiency. 

More than 200 program participants are expected to attend the resource fair. The event is also open to the general public. To register for the event, email mtw@tgha.net.

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Peer-to-peer fundraising was used to build the new affordable home in Greenville’s Nicholtown neighborhood. Habitat Greenville brought together approximately 40 women to support the build, which launched in December 2025. 

“This was a tremendous showing by the women in the Greenville community to support this build,” said LaTonya Phillips, CEO and president of Habitat for Humanity of Greenville County. “Their dedication and effort helped a family find their new home.”

The first two teams to commit to the project included Michelle Seaver, president of United Community for Greenville, Spartanburg and Cherokee counties, and Kylie Felker, president of Foster Victor Wealth Advisors. 

For more information, visit habitatgreenville.org.

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Public servants like teachers, nurses, police officers and other public safety professionals, and veterans can apply for forgivable $10,000 down payment assistance and low, fixed interest rates through the program. Funding is available on a first-come, first-served basis.

Eligible applicants can access financing through SC Housing’s First-time Homebuyer Program, which offers stable, low-interest rate mortgages. Since funds are available on a first-come, first-served basis, buyers must have an executed sales contract to secure assistance. Loan rates for the program will be announced March 16.

The program offers 30-year mortgage loans through SC Housing’s network of more than 100 lenders statewide and are subject to first-time homebuyer and income qualifications.

For more details on Palmetto Heroes, visit schousing.sc.gov or contact SC Housing at 803-896-2211.

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Walls were officially raised on the 2026 Credit Union Build on Feb. 25. LaTonya Phillips, CEO and president of Habitat Greenville, said the project is a shining example of how the nonprofit organization collaborates with others in the community to create more affordable housing options. 

The new affordable home under construction is located at 101A Sturtevant St. in Greenville, near White Horse Road. The Credit Union Build will be the first duplex built by Habitat Greenville. The organization has completed nine single-family homes on Sturtevant Street since 2023. 

“Our goal is to create more doors and opportunities,” Phillips said. “Duplex building is a model many other affiliates are going to, and we see them as a great opportunity.”

The organizations participating in the Credit Union Build include:

• Carolina Foothills Federal Credit Union
• Spero Financial
• Vizo Financial Corporate Credit Union
• MTC Federal Credit Union
• Greenville Federal Credit Union
• Founders Federal Credit Union
• South Carolina Federal Credit Union
• Truliant Federal Credit Union
• Family Trust Federal Credit Union
• Greenville Heritage Credit Union
• CPM Federal Credit Union

“Habitat Greenville helps strengthen our community by supporting affordable home ownership,” said Scott Weaver, president and CEO of Carolina Foothills Credit Federal Credit Union. “By working together, we are creating lasting change for families and neighborhoods.

The Credit Union Build is also part of Habitat Greenville’s 40th Anniversary Community Collective. The organization has built more than 420 homes and renovated 330 existing homes since 1985.

For more information, visit habitatgreenville.org.

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A 72-unit apartment complex is envisioned at 102 Meadow St. in the Southernside neighborhood. The project would consist of three- and four-story apartment buildings with one-, two- and three-bedroom units for low-income families. 

Libba King, the vice president of real estate and capital markets for the Greenville Housing Fund, said the project would target families earning 30% to 70% of the area median income, with rents ranging from $550 to $1,760. Household AMI in Greenville County is about $97,000.

The project, currently named Meadow Street Apartments, was presented at the city of Greenville’s Project Preview Meeting on Feb. 24. The city’s Design Review Board is expected to review the project’s site plan and massing in April. 

Meadow Street Apartments would be constructed on approximately 2.5 acres of land owned by the Greenville Housing Fund between Meadow, Oscar and Nassau streets. The city donated 0.14-acres at the intersection of Meadow and Nassau streets to the organization in 2023.

Blue Ridge Cascade has partnered with the Greenville Housing Fund to develop the affordable housing project. The North Carolina-based real estate development firm specializes in building Class A affordable housing projects nationwide. 

The Greenville Housing Fund plans to apply for state and federal low-income housing tax credits to help finance the project. King said they have started the application process for the tax credits. The organization aims to close on the project’s financing in early 2027 before moving on to construction. 

Two additional affordable housing projects are underway or planned near Unity Park.

The Greenville Housing Fund is currently building Southernside East, a $24.5 million senior affordable housing project at the corner of West Washington and Hudson streets.

Southernside West will be a 54-unit senior affordable housing project planned at 825 W. Washington St. King said the Greenville Housing Fund hopes to close on the project’s financing in early April and break ground in May. 

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Hundreds of local business leaders, community partners and supporters are expected to attend the nonprofit’s signature fundraising event at the Younts Conference Center at Furman University. 

Proceeds from the event will go towards Homes of Hope’s mission to develop affordable housing and provide workforce development training to men overcoming addiction and homelessness. 

A social hour will be held at 6:15 p.m. before the event’s seated dinner at 7 p.m. The event will also include a live auction, live entertainment and a special program showcasing Homes of Hope’s various initiatives. 

Homes of Hope is seeking corporate sponsors for the Spring Gala. Sponsors receive event tickets and promotional opportunities leading up to the event. Don Oglesby, CEO of Homes of Hope, said sponsors play a vital role in helping the nonprofit expand access to affordable housing and workforce training. 

​​ “Their investment helps create lasting change for families and individuals working toward stability and opportunity,” Oglesby said.

For more information, visit homesofhope.org/gala.

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The nonprofit organization has launched the 40th Anniversary Community Collection to commemorate this milestone. LaTonya Phillips, CEO and president of Habitat Greenville, said the multifaceted build project represents a strategic expansion of the organization’s service models and a bold commitment to the future of affordable housing. 

“Habitat has been a cornerstone of stability for local families, but as we celebrate this legacy, we find ourselves at a critical juncture,” Phillips said. “In a community where collaboration is the fabric of our identity, the rising risk to affordable homeownership has never been more pressing.”

Several new initiatives will be completed as part of the Community Collection, including the construction of the organization’s first duplex at 101 A/B Sturtevant St. Habitat Greenville will also build a four-bedroom home at 600 Pendleton Road. In addition, Habitat Greenville announced a new $400,000 campaign to raise funding for the organization’s future growth and sustainability. 

Phillips said the Community Collection is not just a celebration of where we have been, but a blueprint for where we are going. Since 1985, Habitat Greenville has built more than 430 homes and renovated 330 existing homes.

For more information, visit habitatgreenville.org.

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Two four-story buildings will be built on 3.8 acres at 1200 Laurens Road, at the intersection with Ackley Road. The development will sit on the current site of the Laurens Road Church of God on the edge of the Nicholtown neighborhood. 

Taylor Davis, president of NHE Inc., said the buildings currently on the site will soon be demolished, and grading will begin over the next few weeks. NHE Inc. is developing the project in partnership with Jordon Development Company, SCG Development and HF Housing Inc., a nonprofit housing affiliate of Hollingsworth Funds. 

The Alliance will include 100 units of affordable housing for households earning 70% or below the area median income. The available residences will specifically consist of:

• 10 units at 20% AMI
• 11 units at 30% AMI
• 68 units at 60% AMI
• 11 units at 70% AMI

Yvonne Reeder, a longtime Nicholtown resident, said the community has dreamed of an affordable housing concept like The Alliance for the neighborhood. The project’s development team started attending Nicholtown neighborhood meetings in 2021 to gather resident input on the project. 

“I see The Alliance not just as a housing project, but as a new landmark. A beacon of light and a gateway into our community,” Reeder said. “It represents unity, progress and hope as Nicholtown moves forward into the future.”

Along with affordable housing, the mixed-use development will also feature 4,200 square feet of commercial space and approximately 5,000 square feet of amenities. Collett will lead the leasing effort for the project’s commercial space. 

The Alliance received financing from SouthState Bank, Stratford Capital Group, Prudential Financial, Monarch Private Capital and the Greenville Housing Fund. The development was also awarded a federal and state low-income housing tax credit in late 2024. 

Construction of the mixed-use development is planned to be completed by the third quarter of 2027. Pre-leasing for The Alliance will begin in the spring of 2027.

Quotes

“The Alliance represents a meaningful investment in our community, ensuring access to high-quality homes for working families and seniors who can live closer to jobs, schools and other services.” – Gage Weeks, president and CEO of Hollingsworth Funds

“This project will be impactful for the City of Greenville and the Nicholtown community, and I am proud of our involvement.” – John Bomar, CRE relationship manager with SouthState Bank

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McKetty will temporarily succeed Bryan Brown, who stepped down from his role at the end of 2025. She assumed the leadership role effective Jan. 5, bringing 35 years of leadership experience in community economic development. In her new role, McKetty will work with the Greenville Housing Fund’s board of directors to find a permanent CEO for the organization. 

“As interim CEO, my focus is ensuring stability, strengthening partnerships and maintaining momentum on GHF’s active project pipeline,” McKetty said. “Greenville has critical housing initiatives underway, and my role is to support the organization while positioning it for long-term success under its next permanent leader.”

A Greenville native, McKetty has been involved in the local affordable housing effort for more than 20 years. She is credited with spearheading an affordable housing study through United Way of Greenville County in 2005, which led to the creation of a local housing trust fund. The organization, formerly known as the Greenville Housing Fund, later became CommunityWorks Carolina. McKetty also helped to launch the current Greenville Housing Fund in 2018. 

“Deborah doesn’t just understand affordable housing policy – she’s built the infrastructure that makes it work,” said Jimmy Kimbell, board chair of the Greenville Housing Fund Board. “Her fingerprints are on nearly every major housing initiative in this region. Having her lead us through this transition isn’t just strategic – it’s transformational.”

McKetty most recently served as president of the South Carolina Community Loan Fund before entering retirement. She also served on the Federal Reserve Bank of Richmond Community Investment Council, Federal Home Loan Bank of Atlanta, Self-Help Credit Union Board, SC Community Capital Alliance, SC Association for Community Economic Development, Hollingsworth Funds, United Way of Greenville County, Greenville Chamber Board of Advisors, Greenville County Schools Foundation Board and more. 

McKetty holds a Bachelor of Arts degree from the University of South Carolina and a master’s degree in urban planning from Texas Southern University. 

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As a Neighborhood Builder, Homes of Hope will receive a $50,000 grant over two years, leadership training and connections to a peer network of nonprofit organizations. The Greenville-based nonprofit organization builds affordable homes across South Carolina and provides workforce development opportunities for men overcoming addiction. 

“The Neighborhood Builders Award strengthens our ability to continue this critical work, and we are grateful for this partnership and the impact it enables in our communities,” said Don Oglesby, president and CEO of Homes of Hope.

Bank of America’s Neighborhood Builder Program aims to address fundamental issues to economic opportunity to help build thriving communities. Seven Upstate South Carolina nonprofits have been selected as Neighborhood Builders since the program’s inception. Bank of America has invested more than $350,000 in philanthropic capital into these organizations. 

“Through our Neighborhood Builders program, Homes of Hope will receive flexible funding and comprehensive leadership training to enhance its work as the largest nonprofit developer of single-family affordable housing in South Carolina,” said Stacy Brandon, president of Bank of America Upstate South Carolina.

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